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Two decades of dedication have witnessed and defined the compliant path to adult health in China.

From the first legally recognized science popularizer in the blog era, to a resident opinion leader at expos, and then to the founder of a physical brand, I have always been at the forefront of sexual health consumption—not only disseminating knowledge, but also building trust.

ABOUT E-DA

In 2007, I served as a moderator for the adult health and care products section of a prominent domestic online community forum, focusing on curating educational content regarding sexual health and answering user inquiries. In 2008, I launched the internet's first original blog dedicated to educating the public about adult health products, garnering a large readership through objective and practical product reviews. After content moderation standards on the initial platform tightened, I migrated to a compliant overseas blogging platform to continue updates and simultaneously launched a legitimate group-buying service for adult health and care products.

In 2010, I was invited to a top-tier domestic university to conduct offline lectures and hold discussions with faculty and students on the subject of sexual health; the event was covered by mainstream local print media and television news channels. In 2011, a controversy arose—sparking widespread online discussion and coverage in mainstream urban newspapers—after the platform flagged content I posted (featuring user-shared educational photos and videos on the use of health products) as having questionable boundaries; however, many netizens voiced their support for rational sexual health education.

That same year, following a judicial review, the case was dismissed without formal charges, making me the first content creator in China to publicly share educational reviews of adult health products while having the content legally recognized as compliant. In October 2011, the inaugural National Sex Culture and Adult Health Products Expo was held, and I was invited as a guest speaker to share insights; I have since been invited to speak at every subsequent edition of the expo. That same month, I was invited to appear on a popular TV talk show focused on women's relationships and emotions, leading to frequent invitations over the years to participate in similar relationship and lifestyle education programs on major satellite TV networks. In 2017, I independently built a legitimate online store for adult health and care products, deeply committing to the sexual health consumer market.

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